Weiman: Media Campaign

Client

Year

Project Type

Deliverables

We launched a quick-to-market, social plan that drove sales lift. We started by identifying our unique audiences, knowing this brand and product are not for everyone based on the price point. We found those who are not only interested in cleaning, but also have pride in the items they purchase for their home.

To show success, we built a test to evaluate the sales lift in markets where media was running versus markets that had no media support. We analyzed comparable markets through BDI, CDI & MRI to identify optimal markets based on market opportunity and brand performance.

We activated the plan on social (Meta, TikTok and Pinterest). Our content mix included influencer and brand-focused, short form content, reaching our audience through both prospecting and retargeting.