KitchenAid
Project Type
Bi-annual Color Launch
Deliverables
- Contribute to ideation
- Teaser Landing Page
- Launch Landing Experience
- .com extensions
- Social Ideation
- Article Content
Team
- Lead: WoW Brand Team
- US Execution Lead by:
- CD: Chelsey Dever (Sharpe)
- ACD, Design: Agnes Skrabacz
- ACD, Copy: Melissa Redder
- Design: Mallary Quinn-Pentridge
Come alive.
In partnership with Whirlpool’s WoW Studios team, KitchenAid brand blurs the lines between appliance and art through unique color, finish, and materials, giving Makers around the world unmatched potential for creative design expression. This series happens every two years and is the next evolution of their Color of the Year release.
Design Series: Over the Years
The KitchenAid Design Series is a collection of limited-edition stand mixers that feature unique colors, finishes, and materials, blurring the line between appliance and art. Each year, KitchenAid releases a new Design Series model with a distinctive color, bowl design, and sometimes unique attachments, making them highly sought after for both their functionality and aesthetic appeal.
2024 Evergreen
Evergreen embodies the intersection of culinary, design, and nature with its monochromatic grounding color, true walnut wood bowl, and unique debossed leaf design on a brass plated hub cover.
2022 Blossom
Blossom is inspired by aromatic herbs and fresh, natural elements throughout the kitchen. This soft thyme green features a velvety satin finish and a botanical-themed trim band to tie it all together.
2021 Light & Shadow
Inspiration can strike at any moment. It can rise with the sun and fill you with the desire to whip up a special breakfast. It can sweep over you when the shadows begin to cool the day and you’re stirred to make dinner for friends. This Limited Edition Stand Mixer reflects the beauty of these moments as it fuels your making.
