JennAir
Project Type
Branding & Website Redesign
Deliverables
- Digital Style Guide & Design System
- Global Navigation Redesign
- Homepage Redesign
- Category & Sub-Category Page Redesign
- Product Detail Page Redesign
Team
- UX Lead: Isaac Vander Ark
- Sr Designer: Chelsea Coolsaet
- ACD Copy: Melissa Redder
Simplicity is hard.
In 2019, Aisle Rocket had a chance to bring JennAir into the digital world. After building the site’s foundation, we have began to give categories and pages a facelift, by growing our component library/CMS as well as expanding their style guide from dark theme into dark & light themes.
Our challenge at this point remains brightening the brand presence across the site, simplifying the experience, elevating the shopping experience and growing our asset library.
Visit JennAir.com to explore the live site.
Where we started.
Simplicity & clarity.
In 2025, we revisited all major website experiences with the new light theming and updated atomic component system. Starting with the global navigation and homepage we redefined the journey, along with new launch experiences, category landing pages, all the way down the funnel to the product list and detail pages.
Built on a strong system.
In early 2025 we redefined our digital style guide, along with our component system to create elevated and simple experiences across the consumer journey.
Going Beyond Traditional Design with Ginger Curtis
We sat down with Curtis to discuss the renovation, her approach to taking on a project this extensive, and how she designs a home that serves her client’s needs.
2024 Limited Edition Cuts
Go behind the scenes on JennAir brand’s newest limited edition leather column refrigeration panel and learn more about the entire Cuts collection of leather panels.
JennAir At 2025 KBIS
JennAir brand was back again to immerse attendees in its new product launches and innovations.