JennAir
Year
2022-2024
Project Type
Branding & Website Redesign
Deliverables
- Digital Style Guide & Design System
- Global Navigation Redesign
- Category & Sub-Category Page Redesign
- Product Detail Page Redesign
Team
- UX Lead: Isaac Vander Ark
- ACD Design: Julia Bohan
- ACD Copy: Melissa Redder
Simplicity is hard.
In 2019, Aisle Rocket had a chance to bring JennAir into the digital world. After building the site’s foundation, we have began to give categories and pages and overall facelift, by growing our component library/CMS as well as expanding their style guide from dark theme into dark & light themes.
Our challenge at this point remains simplifying the site experience, elevating the shopping experience and growing our asset library.
Visit JennAir.com to explore the live site.
Build the foundation.
Defining and expanding our digital style guide, along with our component system to create elevated and simple experiences across the consumer journey. Our first goal of 2024 using this new guide and system, was to update our global navigation and site taxonomy.
Elevate product category experiences, stories & assets.
This is actively a work in progress. We implemented Phase 1 through an elevated PDP experience, but long-term, this is a wholistic look at how users experience each level of the journey and simplifying the experience, to make it easier to shop our products.
EXPERIENCE LIVE PAGE
Interiors Curated for Entertaining with Mat Sanders
How Mat Sanders transformed his 1977 Palm Springs home into a modern haven for entertaining with bold pieces, 1970s flair and daring design choices.
2024 Limited Edition Cuts
Go behind the scenes on JennAir brand’s newest limited edition leather column refrigeration panel and learn more about the entire Cuts collection of leather panels.
JennAir At 2024 KBIS
Learn more about the JennAir brand booth at KBIS 2024 and the products and innovations seen there.