KitchenAid
Year
2021, 2022
Project Type
Digital Experience & Asset Creation
Deliverables
- Asset Creation
- Launch Landing Experience
- .com extensions
- Social Ideation
- Article Content
Team
- CD: Chelsey Dever (Sharpe)
- ACD, Design: Agnes Skrabacz
- ACD, Copy: Melissa Redder
- Design: Brittany Keck
- Copy: Kristi Struck
- Photography Director: Sheena Pearce
- Photographer: WoW Studios
Harvest inspiration.
The Ask: Create an immersive and interactive experience on KitchenAid.com that will inspire and excite our consumers—then use those topics of inspiration to present natural purchase opportunities.
Creativity is the engine that drives us — maybe at this time of year more than ever. We’re on an endless quest to gather it, harvest it and cultivate it. KitchenAid helps feed our creative appetites with inspiration around tailored kitchen suites and game changing design trends, as well as tips for creating a mise en place practice and comforting seasonal recipes that bring us all to the table… together.
2022 Fall Lookbook Experience
On the 2022 Fall Lookbook, my role was Creative Lead (with support from my creative team). Leading the project overall from the master creative strategy, the digital experience, website and social assets, organic article creation, as well as photography and videography ideation/gobys and direction for the shoot.
2022 Photography & Videography
Assets were defined by myself and the creative team to support the content and inspiration stories we needed to tell, according to relevant priority products for the brand. We informed colors, set propping, created photography shotlists and goby sketches to inform final photography and video assets for launch.
2021 Spring Lookbook Experience
The 2021 Lookbook was our first approach to this ask, my role was lead designer and creative. Defining the project overall from the master creative strategy, the digital experience, website and social assets, organic article creation, as well as photography and videography ideation/gobys and direction for the shoot.
2021 Photography
Assets were defined by myself to support the content and inspiration stories we needed to tell, according to relevant priority products for the brand. We informed colors, set propping, created photography shotlists and goby sketches to inform final photography and video assets for launch.
