Barletta Boats Brand Guidelines

Client

Barletta Boats (Winnebago Industries)

Deliverables

Creative Concept
Brand Book
Tone & Voice
Look & Feel
Guidelines
Social Ads
Media
Website
Color Palette
Logo Mark
Promotion Tactics

Project Type

Brand Guidelines

Agency Team

Creative Director: Chelsey Dever
Design: Hayley Woodhams & Adam Hanson
Copy: Kristi Struck

Dare to Barletta

Barletta Boats needed a complete brand refresh — one that captured their adventurous spirit while modernizing the visual language for a new generation of boat owners.

We rebuilt their entire visual identity system from the ground up: a refined color palette, a simplified and versatile logo mark, and a comprehensive guidelines document to anchor the brand across every touchpoint. The brand guidelines document serves as the true north for all creative partners, ensuring the Barletta story is told with consistency and power.

LOGO & TAGLINE
The brand wasn’t ready for a completely redesigned logo, but wanted to simplify and modernize the use of their current logo. We separated the italic “B” mark to it’s own secondary element that dynamically interacts with individuals on-the-water. Different elements of the mark are hidden or overlaid with the hero subject of the image to add emphasis to their amplified experience.

Our tagline is bold, declarative, and unabashedly confident.
We don’t just meet industry standards—we set new ones, operating on a different level than the rest. It is a strong, memorable rallying cry that challenges you to get on board.

BRAND COLORS & TYPOGRAPHY

Refining the tones of open water.

Along with a simplified logo mark, the brand was due for an elevated color palette that would breathe life back into the brand identity, reflecting the same energy their passionate team brings.