KitchenAid
Year
2023-2024
Project Type
Brand Platform, Landing experiences and .com integration, Social Content & Posts, YouTube Series, Influencer Partnership
Agency Team
- Lead ideation & execution in partnership with CD Copy partner, Jen Ream
- ACD, Design: Agnes Skrabacz
- ACD, Copy: Melissa Redder
Production Partner
- Produced by Plan A Films
- Directed by Chusy Jardine
- Editors: Bryan Wetzel & Reece Mussman
Build connections to the world & each other.
A storytelling platform and scalable content generator designed to establish credibility and cultural relevance amongst KitchenAid’s audience. Brought to life through an integrated ecosystem with social and digital at the core.
Video Playlist on KitchenAid YouTube
Visit Live Website
From ideation to fruition—to searching for influencers—to finding production partners—to pre pro documents—to location scouting—to shooting for 12 days on production in Oaxaca, Mexico—to script & edit direction—to supporting photography—to on location creative direction—to web design & social assets—to set direction and build—to the blood, sweat & tears (okay, maybe not blood, but maybe a little from an agave plant poke).
Every traveler experiences a destination in their own way. You may see the same sights and hear the same sounds, but your impressions and feelings are entirely unique.
What if KitchenAid paired creatives—a food blogger and a musician; a chef and a fine artist—and sent them to the same destination on a journey of design discovery?
Trailer: Episode One
Episode 1: Oaxaca, Mexico
Meet Mon Rovia
Meet Ethaney Lee
After an inspiring journey through Oaxaca, we call on design experts at KitchenAid to turn our storytellers’ experiences, affinities and emotions into something physical—stunning kitchen designs.
We’ll bring viewers into the transformation process, encourage them to open their eyes to the inspiration all around and give them the tools, tips and confidence to turn inspiration into reality in their own spaces.
Episode 2 – Coming Soon…
Visit the Live Website for updates, or follow KitchenAid’s Playlist on YouTube. Or, explore some of my supporting photography below.
Behind the Scenes & Supporting Photography
All photos shown below are my own, through behind the scenes and supporting photography in Oaxaca, Mexico. I was not responsible for the main campaign photography.
