Gladiator: Digital & Social Campaign

Client

Gladiator®

Year

2025

Project Type

Digital & Social Campaign

Deliverables

Creative Concept
Video Scripts
Emails
Social Ads
Media
Website Tactics
Color Palette
Logo Mark
Promotion Tactics

Conquer What’s Next

Our challenge was to build brand awareness and create content that felt relatable, achievable, and rooted in a powerful human truth: people don’t flip their garages overnight—they take it one corner, one pile, one project, one task at a time. A garage evolves with you, adapting through the seasons and the stages of life. It’s not a one-and-done transformation—it’s an ongoing journey.

We produced a series of YouTube videos showcasing real, authentic garage transformations—each centered around small wins, approachable projects, and seasonal shifts.

CREATIVE CONCEPT
When your garage is unorganized chaos, it makes everything more challenging. That’s because for most of us, our garage is the central hub of getting things done. And we’re not talking about just straightening things up. We’re talking about creating a stylish, modern space you actually want to spend time in that has a designated place for everything–from bikes to tools to that 12-foot holiday inflatable you only use once a year–so that your garage can finally shine in all its organized glory.

Gladiator makes it easy with beautiful, durable, versatile storage and organizational solutions that stand the test of time for any garage today, tomorrow and beyond.

So what are you waiting for?
Conquer What’s Next

Dark Gray

#1f1f1f

Dark Gray

#333333

White

#ffffff

Gladiator Orange

#e84c1c

Gladiator Dark Blue

#184b72

Light Gray

#e4e5e4

Secondary Orange

#ff754a

Blue

#516c81

Tan

#e5d3ca

This campaign involved a new brand color palette, a secondary mark that represents the idea and a one shoot day for 30+ still photography assets, 3 scripts, 3 talent hires, 9+ video deliverables along with many tactic variations of social, CTV and media.

The assets supported our largest annual promotion in April for National Garage Month, while also providing evergreen brand awareness content for ongoing use beyond the promotion.